In 2019, Fathom Events was enjoying the best year in the company’s 15-year history. The nation’s leading distributor of alternative content to movie theaters was flush with cash and resources. As a result, Fathom had four PR firms under contract and two full-time employees working internally. Then, the pandemic hit…
Fast forward to 2021, and as things started to open up again, Fathom was coming back out of hibernation and had some small resources at hand enabling them to bring on someone to handle their press efforts.
Without a single press contact in the film or movie theater space, I stepped into the challenging role and, within two years had feature placements for Fathom Events in the Wall Street Journal, The Associated Press, Variety, The Hollywood Reporter, The Wrap and Business Insider.
I was also able to secure regular coverage of Fathom’s monthly repertory content with outlets like CNN’s Hollywood Minute, Collider, and Fox’s National entertainment coverage, feeding local affiliates nationwide.
In 2019 with a full staff, press hits for Fathom Events over the year were at 24.4K. In 2024, ytd September, with one solo practitioner and a part time consultant, they were 42.6K.
Comments