Public Relations.

The Process

Define the goal; determine the obstacles and challenges facing the organization en route to set goal.

Map it all out-- Strategy, Tactics and Timing. This is OUR roadmap for moving forward.

Target the proper press outlets and personnel, building a target list for the press pitch and messaging.

The pitch is prepared – evaluating your needs and what will spark the interest of a reporter.

What's the hook? What's the news peg?

Next-- follow up, follow up, follow up to determine if a pivot is necessary.

Interviews are setup and interview prep begins.

Compile a report detailing each hit, the reach and the impact of the press received.

If you are ready to take it to market, show it to the world, or bring it to fruition.