How often do you get to work on a project that is so unique that it has never been done before?
How often do you get to work on a project that will change the lives of the people it will serve? How often are those to elements part of the same project? That was Valor on the Fax.
Valor on the Fax, built by Brothers Redevelopment, Inc. in a partnership with the Brain Injury Alliance of Colorado is a 72-unit apartment building geared to homeless people suffering from some type of traumatic brain injury - which studies show encompasses almost 60% of the homeless community. It is the first project of its kind in the United States.
My partnership with Brothers Redevelopment started with the groundbreaking for the building in October of 2021 and ended with the ribbon cutting in May of 2023 with the main goal being to introduce Denver to this incredibly unique project via Denver local media. There were many construction delays along the way so, it was a challenge to keep the media engaged but, hiring fairs and a visit from Governor Polis helped to keep Valor’s story in the news.
Not only did I work on the media coverage for the project, but my team and I designed the logo, built the website and completed two promotional videos for BRI to use in meetings with fundraising opportunities.
When opening day came in May, every Danver-based media outlet covered the opening - including the front page of The Denver Post.
Goal accomplished!
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